Digital Sustainability: Crafting a Digital Climate Plan
In this episode of the Mission Matters Podcast with Paul Feith, Tim Frick, Founder and President of Mightybytes, discusses digital sustainability — the process of incorporating environmental, economic, and social stewardship practices into digital products and services. Tim explains how digital waste impacts the environment, how the internet can be more sustainable, and provides nonprofits with ideas on supporting digital sustainability.
The Top Five Frequently Asked Questions About Hiring an Agency
On today’s Mission Matters Podcast, Paul Feith sits with Paul Gregory Media’s Marketing Director, Marissa Schmidt, to ponder potential clients’ common questions. Together, they address effective methods to promote brand awareness, leading donation platforms, the costs of building a website, and how marketing agencies charge for their services.
Programmatic Advertising: A New Frontier Into AI
In this episode of the Mission Matters Podcast, Paul Feith interviews Ashley Kratschmer, Digital Marketing Coordinator at Paul Gregory Media (PGM), about programmatic advertising. Ashley explains when and how to use programmatic ads, the difference between geofencing and retargeting, and when to optimize campaigns.
Lessons From a Leader
In this episode of the Mission Matters Podcast, Paul Feith interviews Shefali Trivedi, Founder, President, and CEO of A Better We, about the lessons she’s learned as a servant leader and the importance of having trust in your business model. Shefali shares her career trajectory, the challenges she overcame in her previous roles, and A Better We’s mission.
Insights From a Social Media Expert
In this episode of the Mission Matters Podcast, Paul Feith interviews Katrina Syrris, Social Media Manager at Paul Gregory Media (PGM), about how businesses can benefit from social media. Katrina shares strategies for successful campaigns, preferred management tools, and discusses the differences between using social media as a marketing tool and as a sales tool.
Paul Gregory Media and Social Media
In this episode of the Mission Matters Podcast, host Paul Feith welcomes Chad Franzen of Rise25. Chad flips the script and interviews Paul about the power of social media in digital marketing. Paul discusses Paul Gregory Media’s origin, PGM’s competitive edge, the agency’s preference to work with mission-based organizations, and what inspired him to start a podcast.
