Marissa Schmidt is the Marketing Director at Paul Gregory Media (PGM), an award-winning marketing agency driven by purpose. In her day-to-day role, Marissa interacts directly with clients and oversees the entire project lifecycle, from ideation to execution. She has over five years of digital marketing experience, including content strategy, graphic design, social media management, and effective communication. Beyond her project management duties at PGM, Marissa volunteers with PGM’s client partners and various community organizations, such as the Naperville Ribfest Sponsorship and Feed My Starving Children.
Here’s a glimpse of what you’ll learn:
- What types of clients does Paul Gregory Media (PGM) serve?
- Effective methods to build an organization’s brand awareness
- The leading donation platforms
- Breaking down website costs
- What is a Content Management System (CMS) — and what are the premier platforms?
- How much do marketing agencies charge for their services?
- Assisting clients with building a client base
In this episode…
Mission-based marketing agencies like Paul Gregory Media (PGM) typically serve nonprofit and for-profit clients. Although these types of businesses generally have contrasting goals, they usually have similar questions and concerns, including brand awareness, various donation platforms, and the cost of hiring a marketing agency. Are you shopping for a freelance marketer or a full-service agency? How can they support your marketing needs?
Whether the establishment is monetary or philanthropic, experienced marketer Marissa Schmidt explains that social media, blog posts, and email campaigns are the most cost-effective and organic methods to optimize brand awareness. Compiling a well-crafted message across all three touchpoints is essential to build trust and credibility. In terms of online or donor fundraising, platforms like DonorPerfect, Network for Good, and GiveWP allow nonprofits to collect and process donations securely. Additionally, these platforms can generate a donation history and an IRS tax receipt. When hiring a service agency, consider your budget and long-term goals. Although full-service agencies may perform one-time projects, purchasing a retainer between $2,000 and $12,000 is the best option since surplus funds roll over to the next month or year. However, regardless of each customer’s unique needs, a reliable agency will carefully guide them through the entire process from conceptualization to implementation.
On today’s Mission Matters Podcast, Paul Feith sits with Paul Gregory Media’s Marketing Director, Marissa Schmidt, to ponder potential clients’ common questions. Together, they address effective methods to promote brand awareness, leading donation platforms, the costs of building a website, and how marketing agencies charge for their services.
Resources Mentioned in this episode
Sponsor for this episode…
Today’s episode is sponsored by Paul Gregory Media, a 17-year-old digital marketing agency in downtown Naperville, Illinois.
They are one of the few thousand Certified B Corporations worldwide, demonstrating PGM as a leader of a global movement to use business as a force for good, meeting high standards of accountability, transparency, and community involvement. They have been trusted by hundreds of organizations since 2006.
PGM is recognized as one of the top marketing agencies in the region, earning more awards than many of its competitors combined. They have the passion, commitment, and expertise to get it done.