Shefali TrivediShefali Trivedi is the Founder, President, and CEO of A Better We, a platform committed to empowering individuals and communities via resources, services, and curated events. With 30 years of experience in marketing, sales, and project management, Shefali has held various roles in the government and nonprofit sectors, including the Greater Chicago Food Depository. Before founding A Better We, she served as Giving DuPage’s Executive Director. Under her leadership, the organization increased volunteer engagement by 250% and launched its first-ever Giving Day event at the onset of the COVID-19 pandemic. 

Shefali is a prominent speaker at chambers, colleges, faith organizations, and community groups. In 2019, the Daily Herald Business Ledger recognized her with the Most Influential Women in Business award.

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Here’s a glimpse of what you’ll learn:

  • Shefali Trivedi reflects on her journey of servant leadership
  • The challenges Shefali overcame in her leadership roles
  • Changing the culture of the organization’s board
  • Having trust in your business model
  • The power of persistence
  • What is A Better We — and what is its mission?

In this episode…

When working for charitable causes, it is essential to comprehend the risks associated with fundraising events. For instance, the weather may not be favorable, or, as in the case of 2020, an unforeseen pandemic could occur. How do you conquer these challenges without losing sight of your core mission? 

Shefali Trivedi has extensive experience in leading mission-based organizations and has learned valuable lessons in her previous roles, including the importance of persistence, changing organizational culture, taking risks, knowing your business model, and sales. She navigates her career with the mindset of understanding the trends in philanthropy and developing a business plan rather than relying on government funding alone. In some cases, it takes changing the organization’s culture by proposing new plans. To plead one’s case, one must do their due diligence by conducting research, attending webinars, and having data and budgets to back up the proposals. Although transforming a culture may not happen expeditiously, being persistent and steadfast in your vision can help make substantial headway. These lessons have prepared Shefali well for her current role at A Better We, and now, she opens up about some of her greatest insights. 

In this episode of the Mission Matters Podcast, Paul Feith interviews Shefali Trivedi, Founder, President, and CEO of A Better We, about the lessons she’s learned as a servant leader and the importance of having trust in your business model. Shefali shares her career trajectory, the challenges she overcame in her previous roles, and A Better We’s mission.

Resources Mentioned in this episode

Sponsor for this episode…

Today’s episode is sponsored by Paul Gregory Media, a 17-year-old digital marketing agency in downtown Naperville, Illinois.

They are one of the few thousand Certified B Corporations worldwide, demonstrating PGM as a leader of a global movement to use business as a force for good, meeting high standards of accountability, transparency, and community involvement. They have been trusted by hundreds of organizations since 2006.

PGM is recognized as one of the top marketing agencies in the region, earning more awards than many of its competitors combined. They have the passion, commitment, and expertise to get it done.

To learn more about the services PGM offers or how they can support you with your marketing needs, visit www.paulgregorymedia.com or email them at [email protected].