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Implementing “Vlogging” into Your Marketing Strategies

Implementing “Vlogging” into Your Marketing Strategies

Implementing “Vlogging” into Your Marketing StrategiesStorytelling through videography is the most compelling way to capture an audience, and your play button is your greatest call-to-action. Almost 90% of businesses consider video to be an important part of their...

PGM’s List of the 10 Best Marketing Quotes for Digital Inspiration

PGM’s List of the 10 Best Marketing Quotes for Digital Inspiration

PGM’s List of the 10 Best Marketing Quotes for Digital InspirationWhether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing quote to fuel your approach to a...

“B” the Change: PGM is Officially a Certified B-Corps

“B” the Change: PGM is Officially a Certified B-Corps

“B” the Change: PGM is Officially a Certified B CorporationIn the midst of a pandemic, staying optimistic takes on a new level of importance for us at Paul Gregory Media. With that being said, we are proud to announce that PGM is officially a Certified B Corporation®!...

4 Must-See Digital Marketing TED Talks

4 Must-See Digital Marketing TED Talks

4 Must-See Digital Marketing TED TalksIn digital marketing, creativity exists only within diversity, and too much focus tends to undermine it with time. Watching successful or inspired ideas, projects, and solutions from the people that created or executed them, in...

Marketing to Millennials vs. Gen Z

Marketing to Millennials vs. Gen Z

Marketing to Millennials vs. Gen ZIt is a common and understandable misconception that millennials and Gen Z are the same. With their technological knowledge and upbringing, it may be difficult to pinpoint the differences. Fortunately, you are not alone. Many...

World Emoji Day: Employing Emoijs in Your Marketing Strategies

World Emoji Day: Employing Emoijs in Your Marketing Strategies

World Emoji Day: Employing Emoijs in Your Marketing StrategiesThere are 6 billion emojis floating around the world on mobile applications every day both in and out of every social network. They are such a phenomenon that brands have now started to integrate them into...

Focusing on the Right Metrics for a Facebook Advertisement

Focusing on the Right Metrics for a Facebook Advertisement

Focusing on the Right Metrics for a Facebook Advertisement For many organizations, using Facebook advertisements can be an effective tool to cultivate a valuable audience that’s increasingly difficult to reach with “normal” or organic content. Aside from preparing a...

Cause Campaigns are Key

Cause Campaigns are Key

Cause Marketing CampaignsCause marketing campaigns, a subset of cause marketing, are the key to the ever-evolving world of marketing. Fortunately, the concept is not difficult to understand. According to the training guide titled, “Copywriting for a Cause: How to...

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