Ashley KratschmerAshley Kratschmer is the Digital Marketing Coordinator at Paul Gregory Media (PGM), a mission-based marketing agency dedicated to serving clients’ altruistic values. In her role at PGM, Ashley oversees all digital marketing tasks and is responsible for generating impressions, leads, and awareness for the agency’s client base. Ashley’s five years of experience in the industry has allowed her to work on various marketing teams in consumer goods, higher education, and health and wellness. She enjoys using her marketing skills to help organizations in need.

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Here’s a glimpse of what you’ll learn:

  • Ashley Kratschmer discusses her role at Paul Gregory Media (PGM)
  • What is programmatic advertising?
  • How to filter non-performing ads
  • The difference between geofencing and retargeting
  • When to use programmatic ads versus Google Ads
  • Using StackAdapt for data analysis

In this episode…

Programmatic advertising is a type of digital advertising that uses software to buy and sell ad space. So why is this type of promotion more effective?

Programmatic ads target specific demographics, interests, and online behaviors, making them more likely to be viewed by people curious about the advertised product or service. This leads to higher conversion rates, as more individuals who see the ad will likely take action, such as purchasing. Though Google Ads focuses on shoppers ready to make immediate purchases, programmatic ads promote products and services for future sales. So besides being cost-effective, programmatic ads are time-saving since marketers can automate them. In addition, you can measure campaign results by tracking conversion rates and investment returns. By monitoring these metrics, companies can see how well their campaigns perform and make necessary adjustments to improve their results. 

In this episode of the Mission Matters Podcast, Paul Feith interviews Ashley Kratschmer, Digital Marketing Coordinator at Paul Gregory Media (PGM), about programmatic advertising. Ashley explains when and how to use programmatic ads, the difference between geofencing and retargeting, and when to optimize campaigns.

Resources Mentioned in this episode

Sponsor for this episode…

Today’s episode is sponsored by Paul Gregory Media, a 17-year-old digital marketing agency in downtown Naperville, Illinois.

They are one of the few thousand Certified B Corporations worldwide, demonstrating PGM as a leader of a global movement to use business as a force for good, meeting high standards of accountability, transparency, and community involvement. They have been trusted by hundreds of organizations since 2006.

PGM is recognized as one of the top marketing agencies in the region, earning more awards than many of its competitors combined. They have the passion, commitment, and expertise to get it done.

To learn more about the services PGM offers or how they can support you with your marketing needs, visit www.paulgregorymedia.com or email them at [email protected].