What Is Programmatic Advertising?
Programmatic Advertising is the process of digital media buying by way of automated
technology. This way of buying and selling display space online gives you more control, transparent budgets, better opportunities for optimization, efficient pricing, and more!
At Paul Gregory Media, we develop a campaign for you from start to finish by gathering your audience and geo-targeting needs. We then come up with a design for your ad creatives that best describe your message. As we develop your campaign best on these data points, we go through the best bidding strategies based on your goals.
Once we launch the programmatic advertising campaign, we don’t stop there. We will continue to optimize your campaign as it runs, and provide detailed final reports once the campaign has finished.
How Does Programmatic Advertising Work?
So you may be thinking, “this all sounds great, but how does programmatic advertising work?” We’re glad you asked!
Basically, a website offers space on their website for you to place advertisements about your business, an event you are hosting, a product your launching; really, whatever you want your advertising campaign to be about!
Paul Gregory Media creates your advertising campaign online using a Demand-side Platform (DSP). This DSP, similar in nature to the Google Ads platform, serves as “Mission Control” for your campaign. As we create the campaign for you, we will discuss what amount is best to “bid” on for the advertising space available on websites that your target audience will visit.
Overall, the goal is that, whenever a web user within your target audience visits a website (relative to your targeting parameters and one that offers advertising space), that your ad bids win the impressions, and that the user sees your ad!
We know it sounds complicated (and it is complicated), but no worries. Our team of strategists take this all on for you, so you can be assured that the advertising dollars you are spending are for the best audience, on the best channels at the best times for your ads to be seen!