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Mission Matters

Processes in Leadership

Processes in Leadership

In this episode of the Mission Matters Podcast, Paul Feith welcomes Adam Russo, Founder of Reliable Coaching and Strategy, to discuss a purposeful people-process strategy. Adam shares his career trajectory and what inspired him to start his coaching consultancy. He also talks about work ethic, employee motivation, and compensation in the wake of inflation, and how workplace culture and operations impact business growth.

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Thinking Differently About Non-Profit Leadership

Thinking Differently About Non-Profit Leadership

In this episode of the Mission Matters Podcast with Paul Feith, Rick Lochner, President and Head Coach at RPC Leadership Associates, discusses alternative methods to lead nonprofit organizations. Rick shares his leadership background and how he became involved in nonprofits, the differences between social enterprises and traditional charities, and why nonprofits should operate like conventional businesses.

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Pillar-Based Marketing

Pillar-Based Marketing

In this episode of the Mission Matters Podcast, Chad Franzen of Rise25 once again flips the script to interview host Paul Feith about pillar-based marketing. Paul discusses the costs of using pillar-based marketing, how AI enhances marketing research, and how companies can benefit from pillar-based marketing.

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The Three Challenges Leaders Face Today

The Three Challenges Leaders Face Today

In this episode of the Mission Matters Podcast with Paul Feith, Sarah Grycko-Oprzedek, President and CEO of United Way of Will County, discusses the challenges leaders face every day. Sarah talks about clawback donations, employment challenges within the nonprofit sector, and the complexities of achieving a work-life balance.

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Digital Sustainability: Crafting a Digital Climate Plan

Digital Sustainability: Crafting a Digital Climate Plan

In this episode of the Mission Matters Podcast with Paul Feith, Tim Frick, Founder and President of Mightybytes, discusses digital sustainability — the process of incorporating environmental, economic, and social stewardship practices into digital products and services. Tim explains how digital waste impacts the environment, how the internet can be more sustainable, and provides nonprofits with ideas on supporting digital sustainability.

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The Top Five Frequently Asked Questions About Hiring an Agency

The Top Five Frequently Asked Questions About Hiring an Agency

On today’s Mission Matters Podcast, Paul Feith sits with Paul Gregory Media’s Marketing Director, Marissa Schmidt, to ponder potential clients’ common questions. Together, they address effective methods to promote brand awareness, leading donation platforms, the costs of building a website, and how marketing agencies charge for their services.

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Programmatic Advertising: A New Frontier Into AI

Programmatic Advertising: A New Frontier Into AI

In this episode of the Mission Matters Podcast, Paul Feith interviews Ashley Kratschmer, Digital Marketing Coordinator at Paul Gregory Media (PGM), about programmatic advertising. Ashley explains when and how to use programmatic ads, the difference between geofencing and retargeting, and when to optimize campaigns.

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Lessons From a Leader

Lessons From a Leader

In this episode of the Mission Matters Podcast, Paul Feith interviews Shefali Trivedi, Founder, President, and CEO of A Better We, about the lessons she’s learned as a servant leader and the importance of having trust in your business model. Shefali shares her career trajectory, the challenges she overcame in her previous roles, and A Better We’s mission.

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Insights From a Social Media Expert

Insights From a Social Media Expert

In this episode of the Mission Matters Podcast, Paul Feith interviews Katrina Syrris, Social Media Manager at Paul Gregory Media (PGM), about how businesses can benefit from social media. Katrina shares strategies for successful campaigns, preferred management tools, and discusses the differences between using social media as a marketing tool and as a sales tool.

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Pillar-Based Marketing

Paul Gregory Media and Social Media

In this episode of the Mission Matters Podcast, host Paul Feith welcomes Chad Franzen of Rise25. Chad flips the script and interviews Paul about the power of social media in digital marketing. Paul discusses Paul Gregory Media’s origin, PGM’s competitive edge, the agency’s preference to work with mission-based organizations, and what inspired him to start a podcast.

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Upcoming Guests:

Luke Greeley
Rutger’s Business School
Social Mobility

Marc Kalan
Rutger’s Marketing Dept.
The Essence of Marketing

Kim White
Career & Networking Center

Nina Menis
KidsMatter

Jennifer Brasfield
Riverwalk Adult Day Center

Teri Wood
The GardenWorks Project