How Hiring a Digital Marketing Agency Can Help During a PandemicAt Paul Gregory Media (PGM), our team deeply values working alongside mission-driven organizations because they inspire us with meaningful work. Even enduring a global pandemic, those values will never...

Your Complete Guide to PGM’s SEO ServicesToday, 55% of businesses invest in professional search engine optimization (SEO) services. In the years since search engines like Google have launched, search engine algorithms have undergone numerous updates and innovations....

Implementing “Vlogging” into Your Marketing StrategiesStorytelling through videography is the most compelling way to capture an audience, and your play button is your greatest call-to-action. Almost 90% of businesses consider video to be an important part of their...

10 Best Marketing Quotes for Digital InspirationStuck on finding a good quote about marketing? Whether it’s a generic marketing quotes to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing...

“B” the Change: PGM is Officially a Certified B CorporationIn the midst of a pandemic, staying optimistic takes on a new level of importance for us at Paul Gregory Media. With that being said, we are proud to announce that PGM is officially a Certified B Corporation®!...

4 Must-See Digital Marketing TED TalksIn digital marketing, creativity exists only within diversity, and too much focus tends to undermine it with time. Watching successful or inspired ideas, projects, and solutions from the people that created or executed them, in...

Marketing to Millennials vs. Gen ZIt is a common and understandable misconception that millennials and Gen Z are the same. With their technological knowledge and upbringing, it may be difficult to pinpoint the differences. Fortunately, you are not alone. Many...

World Emoji Day: Employing Emojis in Your Marketing StrategiesIn case you haven't heard, July 17th is World Emoji Day! There are 6 billion emojis floating around the world on mobile applications every day both in and out of every social network. They are such a...

Focusing on the Right Metrics for a Facebook Advertisement For many organizations, using Facebook advertisements can be an effective tool to cultivate a valuable audience that’s increasingly difficult to reach with “normal” or organic content. Aside from preparing a...

The Benefits of Utilizing a Marketing Agency to Manage Your Social MediaManaging your brand’s social media can be a daunting task, especially in a world where time is fleeting. When hiring a marketing agency, you are not hiring a freelance social media manager, you’re...

Cause Marketing CampaignsCause marketing campaigns, a subset of cause marketing, are the key to the ever-evolving world of marketing. Fortunately, the concept is not difficult to understand. According to the training guide titled, “Copywriting for a Cause: How to...

Transform Ordinary into ExtraordinaryTo communicate identity in an engaging way, environmental graphics can be used in professional settings with industrial, graphic, and architectural elements. Having a visual representation of a brand enables customers to be...

So ... What's PGM’s Social Media Process?Behind every outstanding social media campaign, post, or advertisement is a team that worked together to formulate a plan that crafted the perfect design, copy, and schedule. Paul Gregory Media’s team is constantly working...

Social Media Content Calendars - 5 Steps to Getting Started Managing social media posts can be stressful, especially when you don’t have a best-in-class software tool that can concisely manage this for you. Many business owners and organizations lack engagement from...