Implementing “Vlogging” into Your Marketing Strategies

Storytelling through videography is the most compelling way to capture an audience, and your play button is your greatest call-to-action. Almost 90% of businesses consider video to be an important part of their marketing strategy, and more than 60% of businesses actually utilize videos as part of their marketing campaign. But, what’s even more intriguing is that consumers are increasingly interested in video blogging, or “vlogging.”

Vlogs take regular blog content and turn it into video content. In a Statista survey, 32% of participants aged 18 to 34 said they watch at least three vlogs per week. As vlogs continue to gain traction and favorability from viewers, your brand can use vlogging to better cater to its audience and boost engagement.

With video, it’s easier for your audience to enjoy a personalized experience from your brand. Most businesses only get as personal as their “about me” sections or static images of their teams. This helps your audience get to know you better, but there are ways to personalize the experience further with video.

Use vlogging to let viewers see your day-to-day life, business operations, and any other content you want to show them. It’s something they don’t always get to see, so it adds a special touch to the experience. When you combine video with blogging, it further humanizes your brand and makes viewers feel connected to you.

Even if your main goal is to produce conversions, video marketing makes it possible to market to consumers without making it feel like a sales pitch. In your vlogs, avoid sales talk, and don’t push viewers to do anything.

We live in an ad-saturated world that’s nearly impossible to get away from. So, if you can change the way consumers see your brand, it makes all the difference.