Projects at a marketing agency always involve technology. But you’d be surprised at just how deep it can go. Here is a recent example of just how technical it can get.
The AOC Effect
The Project We created a website to intake photo submissions for a virtual commencement. For security, when a student would type their name, an autofill will narrow down the student list until they found their name. We also provided them with the last 4 digits of their student ID.
We then asked them to verify their full student ID, which we had on file. If there was a match, they were allowed to proceed and upload their photo.
We dubbed this the AOC effect. Automatic Octal Conversion.