Have a Plan To Rack In Those Donations!As the year winds down, nonprofits gear up for one of the most significant fundraising events: Giving Tuesday. This global day of giving, which follows Black Friday and Cyber Monday, presents a unique opportunity for...

In this digital era, disciplines such as digital marketing are continuously evolving, with new trends emerging daily. Several key marketing trends are shaping the industry, presenting opportunities for businesses to connect with their audiences in more meaningful and...

In a significant shift for businesses leveraging Google Business Profile, Google has announced discontinuing its Call History feature. The feature, which allowed business owners to track and review calls made to their business through Google Search and Maps, will no...

In the fast-paced world of business, staying ahead of the curve is imperative, and effective marketing is the linchpin that holds success together. As we usher in 2024, businesses are constantly seeking innovative ways to amplify their reach and impact. One avenue...

In today's digital age, social media has become an indispensable tool for nonprofit organizations to connect with their target audience, raise awareness, and drive meaningful change. Leveraging social media for nonprofits goes beyond just posting updates; it involves...

It’s that time of yearAs the holiday season approaches, it's time to embrace the spirit of giving and generosity. One prominent date on the philanthropic calendar is Giving Tuesday, an annual event that encourages people worldwide to come together and make a positive...

Katrina Syrris Social Media Manager | Paul Gregory MediaHIGHLIGHTS Threads is a new app by Meta (creators of Facebook and Instagram) that rivals Twitter. In less than one week from its launch, Threads attained over 100 million subscribers. Usage of the app since it's...

The End of A – Giving – EraBy now, you have probably heard the news that AmazonSmile – Amazon’s in-platform program that allows shoppers to easily set up recurring donation options to their favorite nonprofits – will be ending on Monday, February 20, 2023. While...

published November 1, 2022 Virtual events include streaming, virtual reality, trade shows, conferences, campuses, learning environments, and business environments. This new genre of meetings and events is critical to the growth and future of the industry Even as the...

Is Your Website ADA Compliant?Paul Gregory Media’s ADA Compliant System is a game-changer in web accessibility, making the entire process to compliance automatic and immediate using machine learning and computer vision technologies. Paul Gregory Media’s ADA Website...

Ways to Get Mileage From Your Facebook & Virtual EventsWith 1.878 billion daily active users across the world (40% of whom are from the Asia-Pacific region), Meta (formerly Facebook) is the largest social media company in the world. Leveraging events through their...

Your Brand's Secret Weapon: User Generated ContentWhat if we told you there was a way to magnify the impact of your advertising and media budget without spending a huge amount of money? Right now, regardless of how big your company or organization is, there’s a hidden...

The Power of Your Board MembersWhat if we told you that nonprofits have a secret marketing weapon that could increase engagement, establish longtail SEO, elevate your organization’s online profile across platforms and is almost free?Spoiler alert: It’s your...

Can you believe that #GivingTuesday celebrates ten years of philanthropy this year?Established in October 2012, founding partners included Mashable, Skype and Cisco. GivingTuesday provides an ideal opportunity for raising awareness and funds for nonprofits of all...

You may have heard of link building for SEO purposes, but what exactly does link building mean? Why is it important, and how do small businesses start the process?These are all great – and very important – questions to be asking! SEO link building can be a stressful...

With Google being the no. 1 search engine in the world, it has become imperative for organizations to create their Google Business Profile.WHAT IS GOOGLE BUSINESS PROFILE, AND WHY IS THIS IMPORTANT? This is a free tool offered by Google that will A) significantly help...

Projects at a marketing agency always involve technology. But you'd be surprised at just how deep it can go. Here is a recent example of just how technical it can get.The AOC Effect The Project We created a website to intake photo submissions for a virtual...