The Power of Your Board Members What if we told you that nonprofits have a secret marketing weapon that could increase engagement, establish longtail SEO, elevate your organization’s online profile across platforms and is almost free? Spoiler alert: It’s your...
Can you believe that #GivingTuesday celebrates ten years of philanthropy this year? Established in October 2012, founding partners included Mashable, Skype and Cisco. GivingTuesday provides an ideal opportunity for raising awareness and funds for nonprofits of all...
You may have heard of link building for SEO purposes, but what exactly does link building mean? Why is it important, and how do small businesses start the process? These are all great – and very important – questions to be asking! SEO link building can be a stressful...
The envelope, please… In 2020, Paul Gregory Media gave out the first round of digital marketing grants to a total of 5 organizations, where each recipient received a grant worth $2,500 for use on digital marketing projects. A year later in 2021, we gave out not...
With Google being the no. 1 search engine in the world, it has become imperative for organizations to create their Google Business Profile. WHAT IS GOOGLE BUSINESS PROFILE, AND WHY IS THIS IMPORTANT? This is a free tool offered by Google that will A) significantly...
Projects at a marketing agency always involve technology. But you’d be surprised at just how deep it can go. Here is a recent example of just how technical it can get. The AOC Effect The Project We created a website to intake photo submissions for a virtual...
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