Marketing for Nonprofits
Marketing for Nonprofits & Mission-Driven Organizations
Your mission deserves more than a generalist agency. PGM has spent over a decade embedded in the nonprofit community—on boards, in the trenches, and at the strategy table—so we understand what it truly takes to grow your impact.
Nonprofits Face Marketing Challenges Most Agencies Don’t Understand
A generalist agency may do great work. But they have never sat at a board table, navigated a governance structure, managed volunteers, or helped diversify federal funding streams. PGM has. Since 2011.
- Multiple Stakeholders, One Consistent VoiceDonors, volunteers, beneficiaries, board members, and city officials all need messaging that speaks directly to them—without losing your core brand identity.
- Limited Budget & Internal BandwidthMost nonprofits can’t afford a full-time marketing department. We become your marketing team—strategy, creation, and execution, without the overhead.
- Diversifying Revenue Away from Federal FundingWith grant and government funding increasingly unpredictable, a strong digital presence is essential to building individual donor relationships and community support.
- Capturing & Telling Your Story EffectivelyEvery nonprofit is “the best kept secret.” We help you stop being one—by turning your greatest mission moments into compelling content that moves people to act.
The PGM Difference
We've Been in the Room With You Since 2011
PGM founder Paul Feith joined his first nonprofit board in 2011. Then Habitat for Humanity of Illinois. Then Giving DuPage, where he served as Board President. That firsthand governance experience is embedded in every strategy we create.
We are the only certified B Corporation marketing agency in DuPage County. We don't just market your values—we're legally accountable to them.
Full-Service Digital Marketing Built for Nonprofits!
From brand foundation to monthly execution, PGM handles every layer of your digital marketing so you can stay focused on your mission.
Brand Identity
Web Design & Development
Social Media Management
Make your brand the topic of conversation.
Search Engine Optimization (SEO)
Listing Management
Take a digital visibility deep dive.
Programmatic Advertising
Strategically buy and sell your way through the digital advertising landscape.
ADA Compliance
Creating a website that works for all.
Virtual Events Planning
Public Relations
Copywriting
Marketing Collateral
Tailor-made materials that inform and ensure top-of-mind awareness.
Videography
Professional productions that tell your story with depth and meaning.
How PGM Becomes Part of Your Team
No long-term contracts. We earn your trust every month through a process designed to learn, improve, and maximize your impact continuously.
Brand & Audience Audit
We analyze your digital presence, competitive landscape, and all stakeholder groups to understand your voice and biggest opportunities
Mission-Aligned Strategy
A tailored marketing plan built around your KPIs—audience growth, donor engagement, volunteer recruitment—anchored in data and your mission.
Execution & Creation
We publish content, manage campaigns, optimize your site, and activate your Google Ad Grant—all in your brand voice.
Report, Learn & Improve
Monthly “aha moment” reports surface what’s working and what isn’t—so your team stays informed without the extra workload.
GOOGLE AD GRANTS
Free Ad Dollars Your Nonprofit Isn’t Using Yet
$10K
Google provides $10,000 monthly in free Google Ads to any eligible 501(c)(3) or 501(c)(7). You apply once. PGM manages the rest—ensuring every dollar is working for your events, services, and mission.
WHAT PGM HANDLES FOR YOU
We Make Sure You Spend Every Dollar
- Application & Account Setup
We handle the one-time application and full configuration so you’re live fast.
Keyword & Audience Strategy - We research what donors and volunteers are actually searching for and target them precisely.
- Ongoing Campaign Optimization
Continuous refinement to maximize reach from your $10,000 monthly budget every month. - Transparent Monthly Reporting
Clear reports showing exactly how your Google Ad Grant is driving community results.
Nonprofits We’ve Helped Grow
Habitat for Humanity of Illinois
PGM supported Habitat’s mission to build homes, communities, and hope through strategic digital marketing that amplified impact stories and volunteer recruitment campaigns—helping more families find a decent place to live.
Giving DuPage
PGM partnered with Giving DuPage to promote their mission of connecting DuPage County residents with volunteer and giving opportunities. We managed digital campaigns, web presence, and event promotions across multiple fundraising seasons—helping expand their county-wide reach.
Integrated digital strategy spanning web, social, and paid campaigns across DuPage County.
KidsMatter
KidsMatter, created by Edwards Hospital, builds resilience in young people. PGM became a true extension of their internal team—a distinction their CEO recognized directly. We delivered social media management, content creation, and digital campaigns aligned to their youth empowerment mission.
Our Clients Have a lot to say
“We’re in the middle of a $30 million dollar expansion program and realized we needed some serious help with community engagement. Paul and his team delivered beyond my expectations on every project.”
“By teaming with PGM, I felt like we had access to greater tools, we are using best practices in marketing, and on web development. It very much feels like they’re our marketing partner”
We're Legally Accountable to Your Values
Only B-Corp Marketing Agency in DuPage County
One of only 41 certified B-Corps in all of Illinois—holding ourselves to the same accountability we help our clients achieve.
15% of Time + 1% of Gross Revenue Donated Annually
B-Impact Score Improved 13% (2020–2023)
No Long-Term Contracts
We Don't Just Market Your Mission. We Live It.
When you work with PGM, you're partnering with an organization that holds the same values you do. B Corp certification means we meet rigorous standards for how we treat our employees, our community, and the environment.
Paul Feith has served on the boards of Habitat for Humanity of Illinois, Giving DuPage (as Board President), the Naperville Area Chamber of Commerce, Social Responsibility Chicago, and the Rotary Club of Naperville—where he was named Rotarian of the Year.
This isn't strategy. It's who we are.
Frequently Asked Questions
Why should a nonprofit work with an agency that specializes in nonprofits?
A specialized agency brings deep knowledge of nonprofit challenges—volunteer management, donor diversification, governance, and the specific tech stack nonprofits rely on. Since 2011, PGM has been embedded in the nonprofit community through board service and direct client work, giving us insight that a generalist agency simply cannot replicate. We understand how to speak to donors, volunteers, beneficiaries, board members, and city officials—all at once.
What is the Google Ad Grants program and how can my nonprofit benefit?
Google Ad Grants provides eligible 501(c)(3) nonprofits with up to $10,000 per month in free Google Ads credits—renewable every month. You apply once and your nonprofit appears in sponsored search results alongside paid advertisers. PGM manages this program end-to-end to ensure every dollar is deployed toward your events, services, and mission.
How do you handle branding for nonprofits with multiple audiences?
We start by aligning your brand voice across all stakeholder groups before we touch a single channel. Consistent messaging across donors, volunteers, beneficiaries, board members, and community partners is the foundation. Your website, social channels, and email campaigns then reflect a unified identity that speaks to each audience appropriately.
What is mission-based storytelling and why does it matter?
Mission-based storytelling focuses on a single person, family, or community member whose life was changed by your organization. Rather than broadly stating “we help the homeless,” a focused story about one individual creates emotional connections that drive donations, volunteerism, and community advocacy far more effectively. PGM helps identify, capture (protecting privacy when needed), and distribute these stories across video, social, and web.
To stop bad data from hurting businesses, we constantly monitor citations at PGM, as they are invaluable when it comes to our Digital Visibility service. Data aggregators can manufacture large amounts of data much faster, and their connections go beyond directories. They can connect the dots to GPS and mapping services and pass on information to targeted, geo-specific areas. Data aggregators are key to digital visibility, and always will be. For example, Localeze is important to get a local business found in voice searches on Amazon’s digital assistant, Alexa!
Does PGM work with for-profit, mission-driven companies too?
Yes. While our core focus is nonprofits, we also serve purpose-driven and mission-driven for-profit organizations—including certified B Corps, People & Planet verified companies, and social enterprises. If your company is genuinely making the world a better place, we want to help you tell that story.
What makes PGM different from other digital marketing agencies?
PGM is the only certified B Corporation marketing agency in DuPage County, and one of only 41 B-Corps in all of Illinois. We don’t just market values—we live them. Our founder and team personally serve on nonprofit boards, donate 15% of our time and $10,000 in cash annually to mission-based organizations. We require no long-term contracts because we earn your trust through results, every single month.
How does PGM approach web design for nonprofits?
How do you measure success for nonprofit social media campaigns?
Let's Put Your Mission in Front of More People
