fbpx
Paul Gregory Media is a

Certified B Corporation

We are officially joining the ranks of companies with similar values under our B Corporation™ certification. That means that we’re meeting high standards for sustainability, social responsibility, and holding ourselves accountable. In our own words, it simply means we care about the big picture. Practices that are good for the world, are good for us.

Currently, there are only 24 Certified B Corporations in the state of Illinois, and only 3 (including us) in DuPage County. Paul Gregory Media is the only Certified B Corporation marketing agency in DuPage County.

Unlike traditional corporations, B Corps are legally required to consider the impact of their decisions on all stakeholders: customers, workers, communities, and the environment. 

While only a small number of marketing agencies have earned this certification, we did it for a few reasons:

  • B Corp Certification is a high standard that keeps us accountable to our stated values as a company. It’s easy to say we care about important issues, but certification forces us to measure the ongoing impact.
  • We want our clients to know who they’re doing business with. We often select clients and partners based on a sense of shared values, so it’s important for people to know what we stand for.
  • We’d like to see more businesses in the world that balance people and planet over profit. In our experience, the best way to catalyze that sort of change is to model it for others.

Certified B Corporations® in 71 Countries

Certified B Corporations® in Illinois

Certified B Corporations® in DuPage County

Certified B Corporation® Marketing Agency in DuPage County

Paul Gregory Media was built with empathy at its core. Since the beginning, we’ve supported nonprofit and purpose-driven organizations, proudly donating 30% of our time & experience through in-kind services to support missions we admire and causes we care about.

While we’ve championed causes like defeating homelessness, addressing mental health, providing affordable housing, serving people with special needs, and advocating for seniors, there’s so much more we can and should do. We need to learn more about our impact as a company on our communities. And we need to do more to ensure a better future for everyone.

Just showing up is not enough. We need to be there for our communities today and every day.

Yes, doing this will take sustained, focused, hard work — and that’s okay. Becoming a B Corp is a human process. Filled with biases, subjectivity, logic, and intuition. Being a B Corp is a symbol to us, our clients, and our community that it takes a human-centric company to run a human-centric process.

In November 2019, we made the first steps by completing an in-depth Impact Assessment covering five key areas:

  • Governance
  • Customers
  • Workers
  • Environment
  • Community

Based on this, we have been given an overall score based on a range of things, from our high-level vision, mission, and business ambitions to employee diversity, energy use, and the way we clean our office.

Companies who score more than 80 points (out of 200) are officially certified and, to ensure we all maintain our commitment, must be recertified every three years. For some context, Patagonia, the mothership B Corporation, has 151.5 points, while Toms comes in at 96.3, and Alpro has 87. With a score of 83.5, we’re headed in the right direction, but we also see a lot of room for improvement.

Anyone can read our assessment report which offers more transparency into how we are running our business.

 what are we committing to?

Our goal is to infuse business activities with a human, meaning-filled foundation. Our Certified B Corporation status will serve as an ever-present reminder of how we build brands at the intersection of humanity and digital marketing.

Our long-term ambition is to have a positive impact on our environment, our community, our employees, and the wider world. We also want to invite fellow businesses to follow suit and join us in using business as a force for good. This B Corporation announcement is part of that journey, and we’re excited to get started with these key goals:

 

  • Become carbon neutral. This is the first step in our ongoing environmental efforts and will be made possible by selecting environmentally-friendly vendors and partaking in offset programs, both in our office and in our remote work-from-home offices.
  • Create meaningful change. We’ll continue to use our platform to empower people and give voice to those who are trying to raise awareness and drive change within their communities. For those organizations that haven’t found themselves on anyone’s radar, they’re now on our radar.
  • Set more ambitious goals. We’re now a powerful example of a brand balancing its commitment to employees, stakeholders, the planet, and social good. We will continue those efforts by setting annual goals for an inclusive, sustainable, and generally better marketing industry that works for everyone.
  • Choose the right partners. We’ll find more environmentally-sustainable  partners so that we can build a community that is collectively more eco-conscious, environmentally responsible, and cognizant of the world around us. 
Going through this whole process has been extremely valuable. It’s forced us to reflect on where we are in terms of social and environmental impact, and ask ourselves: How can we do better? And yes, we have a long way to go, but as we know from our creative community, starting is often the hardest part.

I’m proud of the work we’re doing and eager to keep moving forward. I also want to thank all the people that contributed to this achievement.

To our fellow B Corp community: Paul Gregory Media has much to contribute and much to learn. Thank you for welcoming us.