ULF came to us to produce their annual fundraiser campaign. It wasn’t about design savvy.

It wasn’t about wordsmithing. It was about telling their compelling story of hope — leading this project to a successful campaign. The unfolding story, literally and figuratively, was presented in a creative roll-fold layout, with each fold yielding to a full 2-page spread. To ensure perfect folds and bleeds along the spread, the folding was done manually at the printer.