Benedictine University is a non-profit liberal arts university located in Lisle, Illinois with a branch campus in Mesa, Arizona. BenU engaged PGM to create a strong brand positioning and messaging to depict core values from their institution. PGM helped create a memorable and unique extension of their brand.
In their messaging, we incorporated the concept of the “red thread” to be woven into the fabric of the university (see video below). PGM led BenU’s executive and marketing teams and created a cohesive look and feel for all enrollment marketing collateral and promotional material. With an updated look and feel, creatives that entice prospective students and families, and a cohesive “One University” concept across both campuses, PGM redefined the BenU brand.
That includes a complete redesign of their entire website from scratch
including UEX, content strategy, design, and development – which included SSO, Page Roles and functions, integration into 3rd party platforms, and more.
Please explore the many things PGM helped to amplify in BenU’s marketing projects below.