It all started with a goal to raise a lot of money. The “Build Happy” campaign was born to raise awareness for donating a small portion of your tax return to the Habitat mission.
Soon after, Habitat Illinois needed to create a new sub-brand and to raise awareness for their housing grant — an opportunity to give tens of thousands of dollars to assist in loans for new home-ownership right here in Illinois. Habitat for Humanity is already a powerful brand, and PGM is proud to continue building on that brand equity and support needy families right in our own home state.
Habitat for Humanity of Illinois
Print, Website Design, and Development, PowerPoint Presentation, Conference Materials, Annual Report, PSA Commercial, Social Media, Web maintenance
Davey Award: Campaign Brand Rollout
Davey Award: Campaign Logo Design
Hermes Gold Award: Build Happy Campaign
Habitat for Humanity of Illinois wanted to bring awareness to the ReStores in Illinois. It’s the profits from ReStores than help fund the affiliates who build homes right in their community.
PGM created the storyboard and script, shot and edited the commercial, and selected the voice-over talent.
We then created and managed an awareness digital ad campaign to provide coverage in Illinois markets where ReStores are prevalent.