Fox Valley Community Services Case Study

PGM & Fox Valley Community Services’ Partnership:
Fox Valley Community Services (FVCS) is a non-profit organization located in Sandwich, Illinois. They aim to help seniors age positively and creatively through providing a variety of programs and services. FVCS engaged PGM to create a new website that included a strong visual identity, as well as an easy-to-navigate experience that informs the public about who FVCS is, the services they offer, and an online donation platform that allows users to easily give via the website. PGM helped create a concise site that was easy to navigate, with a fresh, modern design.

To start, we solidified a new visual identity for FVCS to be used throughout the design of the landing pages. After extensive industry research, we created a new color palette that was engaging, yet sleek. The various shades of turquoise provided a calming tone, while the orange was utilized as the main accent color for notable sections and calls to action. Once this new visual identity was solidified, it was used in all aspects of the website to create a cohesive brand; one that the organization could use for their other marketing strategies.

This project consisted of a complete redesign of their entire website from scratch, including UEX, content strategy, design, and development – which included SSO, Page Roles and functions, integration into 3rd party platforms, and more.

Please explore the many things PGM implemented to amplify Fox Valley Community Services’ website below.

Projects

Visual Identity

Website

Brochure

Highlights

Visual Identity

A logo is meant to be recognized, so our team helped to solidify colors and logo versions to ensure consistency throughout their portfolio. One major shift was to remove the branded shield and replace it with the modern “B” icon. The other staples and events were also refreshed as you can see the incredible befores and afters.

Website Redesign

PGM built FVCS’ new website with the following parameters: a clean, modern design, dedicated landing pages for information on services, and an embedded accessibility panel, a donation platform, and an event calendar. FVCS also dreamed of having an in-depth organization directory, with a search bar that allows users to find nearby organizations based on entering specific keywords. This project was a literal “blank canvas”, and we took a site that had embedded flyers instead of pages and turned it into a branded resource center for all things Fox Valley has to offer its community of seniors.

Brochure

PGM assisted in the creation of a new informational brochure. This classic trifold design utilized the new visual identity created for the website, in order to create a consistent, integrated brand identity.