So often a business problem can be solved with a brand solution. In this case, Bob Jung, a Naperville Painting and Decorating Service, was looking to create a marketing campaign to drum up business fast — so that he wasn’t forced to lay off workers during the slow winter months.

Our solution was to create a brand story that could be told in countless environments. What began as a simple marketing campaign launched into an entire brand strategy and identity that was reflected across countless environments. From overhauling the messaging platform to advertising, environmental graphics, collateral, apparel and promo items, this Naperville painter has become a well-known brand and Bob Jung’s business has exploded.