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Benedictine University Case Study

PGM & Benedictine University’s Partnership:

Benedictine University is a non-profit liberal arts university located in Lisle, Illinois with a branch campus in Mesa, Arizona. BenU engaged PGM to create a strong brand positioning and messaging to depict core values from their institution. PGM helped create a memorable and unique extension of their brand.

In their messaging, we incorporated the concept of the “red thread” to be woven into the fabric of the university (see video below). PGM led BenU’s executive and marketing teams and created a cohesive look and feel for all enrollment marketing collateral and promotional material. With an updated look and feel, creatives that entice prospective students and families, and a cohesive “One University” concept across both campuses, PGM redefined the BenU brand.

That includes

  • A complete redesign of their entire website from scratch
    including UEX, content strategy, design, and development – which included SSO, Page Roles and functions, integration into 3rd party platforms, and more.

Please explore the many things PGM helped to amplify in BenU’s marketing projects below.

PGM & Benedictine University’s Partnership:

Benedictine University is a non-profit liberal arts university located in Lisle, Illinois with a branch campus in Mesa, Arizona. BenU engaged PGM to create a strong brand positioning and messaging to depict core values from their institution. PGM helped create a memorable and unique extension of their brand.

In their messaging, we incorporated the concept of the “red thread” to be woven into the fabric of the university (see video below). PGM led BenU’s executive and marketing teams and created a cohesive look and feel for all enrollment marketing collateral and promotional material. With an updated look and feel, creatives that entice prospective students and families, and a cohesive “One University” concept across both campuses, PGM redefined the BenU brand.

That includes

  • A complete redesign of their entire website from scratch
    including UEX, content strategy, design, and development – which included SSO, Page Roles and functions, integration into 3rd party platforms, and more.

Please explore the many things PGM helped to amplify in BenU’s marketing projects below.

What Projects
Did PGM Help Check-Off?

1.

Visual Identity

A logo is meant to be recognized, so our team helped to solidify colors and logo versions to ensure consistency throughout their portfolio. One major shift was to remove the branded shield and replace it with the modern “B” icon. The other staples and events were also refreshed as you can see the incredible befores and afters.

1. Visual Identity

A logo is meant to be recognized, so our team helped to solidify colors and logo versions to ensure consistency throughout their portfolio. One major shift was to remove the branded shield and replace it with the modern “B” icon. The other staples and events were also refreshed as you can see the incredible befores and afters.

Old to New Logos

Old to New Logos

Paul, thank you and the rest of your team so much! You all made it look easy! It was a joy to work with each and every one of you! Thank you for helping us to give our students something they can share and celebrate! And the new home page looks great!

~Cheryl

2. Branding
& Messaging

PGM built BenU’s core identity by strengthening its message, vision, and values. We did this by conducting qualitative and competitor research, defining branding elements (Pillars, Archetype, North Start) to set a solid foundation for enrollment marketing.

2.

Branding & Messaging

PGM built BenU’s core identity by strengthening its message, vision, and values. We did this by conducting qualitative and competitor research, defining branding elements (Pillars, Archetype, North Start) to set a solid foundation for enrollment marketing.

3. Campaigns
& Video Projects

PGM assisted in dreaming up the unthinkable when it came to pivoting for a virtual commencement and baccalaureate ceremony. Our team developed a storyboard, script, and auditioned alumni to host the 2021 Benedictine commencement. We also engineered an automated self-serve website for graduating students to submit headshots and shout-outs for their graduation. Furthermore, PGM automated the graduate photos in the video production by getting the headshots directly from the website, animating each headshot individually with an Adobe After Effects script. This level of automation made it possible for BenU to accept student headshots and shoutouts up until a few days before the ceremony.

3.

Campaigns & Video Projects

PGM assisted in dreaming up the unthinkable when it came to pivoting for a virtual commencement and baccalaureate ceremony. Our team developed a storyboard, script, and auditioned alumni to host the 2021 Benedictine commencement. We also engineered an automated self-serve website for graduating students to submit headshots and shout-outs for their graduation. Furthermore, PGM automated the graduate photos in the video production by getting the headshots directly from the website, animating each headshot individually with an Adobe After Effects script. This level of automation made it possible for BenU to accept student headshots and shoutouts up until a few days before the ceremony.

Check out our set up behind the scenes as we capture BenU’s faculty and scenery!

We take pride in our video production and our virtual commencement won
3 awards in both cinematography & virtual events

Beyond commencement, PGM executed a sound plan for two large campaigns –

First, the Violence Prevention Team with the goal to bring awareness and recruit peer prevention educators.

Second, the Organizational Development Program celebrating 25 years!

4. Enrollment Projects

To keep a consistent look and feel across the board on all of Benedictine’s marketing materials, we took cues from the Viewbook. Here’s just a sample of some of the fun recruitment and marcomm pieces we designed!

4.

Enrollment Projects

To keep a consistent look and feel across the board on all of Benedictine’s marketing materials, we took cues from the Viewbook. Here’s just a sample of some of the fun recruitment and marcomm pieces we designed!

5. Website

A redesign of university-wide website with two locations is no easy task, but our team approached this project with the goal to condense the content, elevate the design, engage the user, and create a memorable touch point for prospective students. The previous site had 1,600 pages, many that haven’t been kept up with over the years. We’ve streamlined the content and focused on recruitment, pairing down the site to around 150 pages not including the degree information.

5.

Website

A redesign of university-wide website with two locations is no easy task, but our team approached this project with the goal to condense the content, elevate the design, engage the user, and create a memorable touch point for prospective students. The previous site had 1,600 pages, many that haven’t been kept up with over the years. We’ve streamlined the content and focused on recruitment, pairing down the site to around 150 pages not including the degree information.
To begin, content was developed with PGM and BenU. Our copywriting team kept the brand voice succinct and messaging threaded throughout. The design team followed suit with the Viewbook tone and carried it throughout the site on each landing page. A huge part of page creation was choosing the right photos to evoke emotion for the topic, so sourcing photography was a step in this process. After approval of content, development came into play and much creativity and critical thinking went into this phase such as:

Custom Page Section Templates with over
3,500 lines of code

Single-Sign-On
(SSO) Integration
Animating Dynamic
Page Elements
Cross-Browser Testing
to ensure the user has a
great experience on
desktop and mobile
People and Page
Roles Integration
Integrating Course
Curriculum Software

Custom Page Section Templates with over
3,500 lines of code

Animating Dynamic
Page Elements
Single-Sign-On
(SSO) Integration
People and Page
Roles Integration
Integrating Course
Curriculum Software
Cross-Browser Testing
to ensure the user has a
great experience on
desktop and mobile

Our team is very proud of this undertaking and we invite
you to view the site by visiting www.ben.edu

Content Strategy

Wire-framing
Landing Pages

Unique
Development Requests

Implementation & Dynamic Features

Here’s a sample of some of our favorite landing pages we designed for BenU’s site!