Paul Gregory Media
Community Impact
Paul Gregory Media
Community Impact
Paul Gregory Media
was built with
empathy at its core.
Since the beginning, we’ve supported nonprofit and purpose-driven organizations, proudly donating a minimum of 15% of our time & experience through pro-bono and in-kind services to support missions we admire and causes we care about.
While we’ve championed causes like defeating homelessness, addressing mental health, providing affordable housing, serving people with special needs, and advocating for seniors, there’s so much more we can and should do. We need to learn more about our impact as a company on our communities. And we need to do more to ensure a better future for everyone.
Paul Gregory Media was built with
empathy at its core.
While we’ve championed causes like defeating homelessness, addressing mental health, providing affordable housing, serving people with special needs, and advocating for seniors, there’s so much more we can and should do. We need to learn more about our impact as a company on our communities. And we need to do more to ensure a better future for everyone.
As part of that journey, we have set many specific goals to help meet our own mission. All of these goals fall into one of the three areas:
Consistent environmental impact
We are a certified
B-Corporation
That means that we’re meeting high standards for sustainability, social responsibility, and holding ourselves accountable. Unlike traditional corporations, B-Corps are legally required to consider the impact of their decisions on all stakeholders: customers, workers, communities, and the environment.
Currently, there are only 41 Certified B-Corporations™ in the state of Illinois, and only 3 (including us) in DuPage County. Paul Gregory Media is the only Certified B-Corporation™ marketing agency in DuPage County.
Why did we decide to become B-Corp certified? To start,
1. B-Corp Certification is a high standard that keeps us accountable to our stated values as a company. It’s easy to say we care about important issues, but certification forces us to measure the ongoing impact.
2. We want our clients to know who they’re doing business with. We often select clients and partners based on a sense of shared values, so it’s important for people to know what we stand for.
3. We’d like to see more businesses in the world that balance people and planet over profit. In our experience, the best way to catalyze that sort of change is to model it for others.
Certified B Corporations® in 83 Countries
Certified B Corporations® in Illinois
Certified B Corporations® in DuPage County
Certified B Corporation® Marketing Agency in DuPage County
In November 2020, we made the first steps by completing an in-depth Impact Assessment covering five key areas:
Just showing up is not enough. We need to be there for our communities today and every day.
An Improved B-Impact Score!
We’re proud to have improved our score by 13% from 2020 to 2023. Anyone can read our assessment report which offers more transparency into how we are running our business. Based on this, we have been given an overall score based on:
Governance evaluates a company’s overall mission, engagement around its social & environmental impact, ethics, and transparency.
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels.
In addition, it recognizes services that addresses a social need through its customers, such as health or educational products, arts & media products, serving underserved customers, and services that improve the social impact of other organizations.
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction.
Environment evaluates a company’s overall environmental management practices, like carbon neutrality, as well as its impact on the air, climate, water, land, and biodiversity.
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Critieria include diversity, equity & inclusion, economic impact, civic engagement, formal charitable giving commitments, and supply chain management.
We care about creating a positive impact on our community
Our community includes our local community, our clients, their local communities, and our internal team. It’s our goal to have a positive impact on anybody that comes into contact with PGM.
Giving Back…
- Hosted free webinars in 2023 to educate our community on best digital marketing practices. Our first webinar launched in February of 2023, and we had free monthly webinars scheduled for the rest of the year. To learn more, visit our webinars page.
- Providing Equal Access through ADA compliance. We believe in the importance of equal access to websites, and are making it our mission to make every site we’re involved with 100% inclusive and accessible.
- Volunteering in our community and donating our money, time, and other valuable resources whenever possible.
- Since 2020, we donated 25% to 50% of our time to local nonprofit organizations, and we continue that tradition today, donating 15% of our time each year.
- In 2020, we began our first round of digital marketing grants for local nonprofits, and continued issuing these grants for three years during the pandemic.
- Since 2022, we donate thousands of dollars in cash (1% of gross revenue) to local 501(c)(3) nonprofit organizations every year.
- Creating free, educational resources and articles to provide digital marketing guidance to the public. We are excited to share our knowledge of the digital marketing landscape, and have shared our best tips and tricks in blogs, videos, and our social posts. In 2023, we started a weekly podcast called, Mission Matters – delving into leadership lessons with purpose-driven organizations.
- Encouraging our internal team to reach their professional and personal goals by providing competitive benefits. These include competitive pay, unlimited PTO, no-work Fridays, Time off for Volunteering, and many company outings and activities. We monitor our eNPS scores and office pulse weekly which informs areas of continued opportunities.
We are currently…
- Hosting free webinars to educate our community on best digital marketing practices. Our first webinar launched in February of 2023, and we have free monthly webinars scheduled for the rest of the year. To learn more, or to register for as many as you’d like, visit our webinars page.
- Providing Equal Access through ADA compliance. We believe in the importance of equal access to websites, and are making it our mission to make every site we’re involved with 100% inclusive and accessible.
- Volunteering in our community and donating our money, time, and other valuable resources whenever possible. We continue to donate thousands of dollars in cash to local nonprofit organizations every year. In 2020, we began our first round of digital marketing grants for local nonprofits, and continue issuing these grants every year. Since 2022, we’ve donated 1% of gross revenue to local charitable 501(c)(3) organizations each year.
- Creating free, educational resources and articles to provide digital marketing guidance to the public. We are excited to share our knowledge of the digital marketing landscape, and have shared our best tips and tricks in blogs, videos, and our social posts. We plan to share additional free resources to our future webinar participants (in which the webinar is also a free education resource).
- Encouraging our internal team to reach their professional and personal goals by providing competitive benefits. These include competitive pay, unlimited PTO, no-work Fridays, Time off for Volunteering, an allowance for professional development, and many company outings and activities. We monitor our eNPS scores and office pulse weekly which informs areas of continued opportunities.
We look forward to…
- Working with more partners who have similar missions and do business with them. We have already made great working relationships with these organizations, and are excited to grow our network.
- Connecting our communities. We are in the works of scheduling our first networking event, which will connect clients, colleagues, and friends, so that we may all build our networks to further our individual missions.
We’ll continue to use our platform to empower people and give a voice to those who are trying to raise awareness and drive change within their communities. For those organizations that haven’t found themselves on anyone’s radar, they’re now on our radar.
We look forward to…
- Working with more partners who have similar missions and do business with them. We have already made great working relationships with these organizations, and are excited to grow our network.
- Connecting our communities. We are in the works of scheduling our second nonprofit networking event in 2025, which will connect clients, colleagues, and friends, so that we may all build our networks to further our individual missions.
We’ll continue to use our platform to empower people and give a voice to those who are trying to raise awareness and drive change within their communities. For those organizations that haven’t found themselves on anyone’s radar, they’re now on our radar.
We actively
pursue sustainable business opportunities
Become carbon neutral. Our goal is to reduce our emmissions wherever possible to get as clost to carbon-neutral as possible. Where we fall short, we’ve partnered with Aclymate in our ongoing environmental efforts to offset the rest. We review our emissions monthly and purchase offsets to make up the difference. Check out our Carbon Emission Trend.
Choose the right partners. We have found, and will continue to find, more environmentally-sustainable partners so that we can build a community that is collectively more eco-conscious, environmentally responsible, and cognizant of the world around us. For example, we partner with IONOS – our digital partner for cloud solutions and web hosting – by particpating in an environmental protection project. For every successful referral, IONOS will plant a tree as part of the Tree-Nation reforestation project.
Support diverse communities. We embrace diversity, equity and inclusion by supporting the LGBTQ+ and ethnically diverse communities.
What is our goal in regards to community impact?
Our goal is to infuse business activities with a human, meaning-filled foundation. Just showing up is not enough. We need to be there for our communities today and every day. Our Certified B Corporation status will serve as an ever-present reminder of how we build brands at the intersection of humanity and digital marketing, as well as inspire our mission to positively impact our community and environment everyday.
If partnering with a team that cares about the world is of value to you, reach out to us at [email protected]. We would love the opportunity to partner with you and fulfill your digital marketing goals!
And yes, we have a long way to go, but as we know from our creative community, starting is often the hardest part.
I’m proud of the work we’re doing and eager to keep moving forward. I also want to thank all of the people that contributed to our achievements this far. We couldn’t do it without you, and we hope we make you proud.” – Paul Feith, PGM President
And yes, we have a long way to go, but as we know from our creative community, starting is often the hardest part.
I’m proud of the work we’re doing and eager to keep moving forward. I also want to thank all of the people that contributed to our achievements this far. We couldn’t do it without you, and we hope we make you proud.” – Paul Feith, PGM President
